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    Experience the Magic of Augmented Reality (AR)

    Augmented reality (AR) is an enhanced version of the real physical world achieved through the use of digital visuals, sound, or other sensory stimuli and delivered through technology. It is a growing trend among companies involved in mobile computing and enterprise applications, in particular.

    With data collection and analysis on the rise, one of the main goals of AR is to bring out certain parts of the real world, make them easier to understand, and get smart, easy to use information that can be used in the real world. This big data can help companies make decisions and gain insight into consumer spending habits, among other things.

    In a Nutshell

    • AR is a technologically augmented version of the real world that incorporates digital visuals, sound, or other sensory input.
    • It is employed to draw attention to particular characteristics of the physical environment, deepen comprehension of those characteristics, and acquire informed and approachable information that may be utilised in the real world.
    • AR is employed in the healthcare industry as a potent learning tool for teaching medical personnel and in the retail sector to improve the consumer buying experience.
    • Virtual reality, which immerses people in an entirely separate, typically virtual, computer created and displayed environment, is different from augmented reality.

    Understanding AR

    Augmented reality is still getting better and is being used in more and more situations. Since the beginning, marketers and tech companies have had to deal with the idea that augmented reality isn’t much more than a tool for marketing. But there are signs that people are starting to see real benefits from this technology and expect it to be a part of how they buy things.

    Augmented reality is the bridge between the physical and digital worlds.

    Satya Nadella

    Some experts have long speculated that wearable devices could be a breakthrough for augmented reality. Smartphones and tablets display a small portion of the user’s landscape, but smart glasses, for example, could provide a more complete link between the real and virtual realms if they develop enough to become mainstream.

    Examples of Augmented Reality

    Some of the first people to work in retail have come up with augmented reality technologies to improve the shopping experience for customers. Augmented reality has been incorporated into store catalog applications, allowing consumers to visualize what different products would look like in different environments. For example, when shopping for furniture, shoppers point the camera at the appropriate room, and the product appears in the foreground.


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    The benefits of augmented reality can also be extended to the healthcare sector, where it can play a much bigger role. AR applications allow users to view highly detailed three dimensional images of different body systems when they place their mobile device over a target image. This use of AR has become a powerful learning tool for training medical professionals.

    Augmented Reality vs. Virtual Reality

    Augmented reality and virtual reality are often confused, so let’s clarify. Augmented reality uses the existing real environment and adds virtual information to it or even a virtual world to enhance the experience. Think, for example, of PokĆ©mon Go, where users search their real neighborhoods for animated characters that appear on their phone or tablet. In the NFL, announcers use AR technology to better analyze plays.

    Virtual reality, on the other hand, immerses users in a completely different, usually virtual, computer created and rendered environment. For example, virtual reality users can immerse themselves in an animated scene or digital environment. Virtual reality can also be used to photograph a real place and integrate it into a VR application. Through a virtual reality helmet, someone can walk around Italy as if they were actually there.

    Wrap Up

    The use of augmented reality to highlight particular physical world features, deepen understanding of those features, and generate intelligent, easily accessible information that can be applied to the real world is becoming increasingly popular among businesses involved in mobile computing and enterprise applications.

    It is utilized in the retail industry to improve the shopping experience for customers, and in the healthcare industry to offer a potent learning resource for teaching medical personnel. Given that augmented reality and virtual reality are two distinct technologies with various applications, it is crucial to comprehend their differences.


    What is Augmented Reality (AR)?
    Experience the Magic of Augmented Reality (AR)

    A technique called augmented reality (AR) projects digital information over the real world. It combines computer vision, sensors, and algorithms to produce an interactive experience that fuses the real world with the virtual one.

    What are some Examples of Augmented Reality?

    Interactive displays, mobile apps, and virtual reality headgear are a few examples of augmented reality. Pokemon Go, Snapchat filters, and IKEA Place are a few well known AR applications.

    What are the Uses of Augmented Reality?

    Aside from being utilized for entertainment and learning, augmented reality can also be used for marketing. The delivery of interactive training, the creation of immersive experiences, and improving consumer connection are all possible with it.

    Article sources

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    1. Microsoft – What is augmented reality or AR?
    2. SAP – What is augmented reality?
    3. Gartner – Augmented Reality (AR)

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